Achieve the very best search engine marketing results for our clients
Continue to refine the strategies and tactics the agency implements to achieve superior search engine marketing success.
Summary of Responsibilities
Develop and implement organic and paid search engine marketing campaigns focused on generating relevant visitors to our clients' websites.
Coordinate internal resources with external contractors to manage successful implementation of strategies and tactics to get the best results
Work directly with clients to understand their marketing objectives, provide updates, answer questions and communicate recommendations
Stay abreast of developments effecting search engine marketing activities, and apply that knowledge together with results from actual experience to continually refine successful search engine marketing strategies and tactics
Skills & Experience Required
Deep understanding of search engine technology, functionality and optimization strategies and tactics
Ability to use Google Analytics for analyzing and improving a search engine marketing campaign
Ability to understand client marketing objectives and perform keyword research to determine optimal keywords for a search campaign
Ability to interact and communicate clearly and effectively with clients
Ability to perform competitive analysis
Good knowledge of HTML and ability to edit within a CMS for onsite optimization purposes
Basic JavaScript knowledge a plus
Minimum Qualifications Required
Minimum 2 years hands-on work experience in search engine optimization with specific examples of improving both individual rankings for keywords/phrases and improving overall site traffic
Excellent grasp of Internet business & marketing strategies - how to build, improve and grow a successful property on the web
Experience with landing page optimization
Knowledge and experience in link building
Paid search marketing experience (primarily using Google Adwords and Bing Adcenter interface)
Experience with web design, usability and conversion enhancements is a plus
Experience with Google Website Optimizer is a plus
Advantages of Position
Learning environment in which you work with other professionals in one of the top online marketing teams in the area
Working for a Google Analytics Certified Partner with opportunity to travel to Mountain View, CA once a year for Google Analytics Partner Summit
Full-time, work from home -- no commute and no interruptions enabling you to work in a highly independent, flexible environment in the most productive way
Unlimited Time-Away policy that allows for maximum flexibility as long as deadlines are met, customers are thrilled, team members are supported and the work gets done on time
- Location: Richmond, VA
- Compensation: $40,000-53,000/year
- Telecommuting is ok.
- This is a contract job.
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
on Craigslist: http://washingtondc.craigslist.org/nva/web/3075785563.html
from search: craigslist washington, DC | web/HTML/info design jobs search "web design"
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